Privacy Policy
Effective Date: September 13, 2026 · Version 2026-09-13
This Privacy Policy explains how Dentistry on the Square ("we," "us," or "our") collects, uses, shares, and protects information when you visit https://dentistryonthesquare.com. Our approach is deliberately minimal: this website stores no patient accounts, no patient records, and no health information of any kind, and it contains no advertising trackers. Protected health information (PHI) that you share with us as a patient is separately governed by our Notice of Privacy Practices.
1. Information We Collect
We collect information in only these ways:
- Appointment and contact requests. When you request an appointment, you are sent to our scheduling provider's secure form, which opens in a separate tab. The information you enter there is collected by that provider — not stored by this website. Please do not include detailed health information in general website messages.
- Phone and email. If you call (352) 775-4515 or email info@dentistryonthesquare.com, our office receives the contact details and message you choose to share.
- Your cookie consent choice. The categories you accept or decline, the policy version, and a random anonymous identifier — so the site remembers your choice and we keep a record that consent was given.
- Aggregate analytics — only with your consent. If you enable Analytics, our own first-party system records page paths, general device category (mobile, tablet, or desktop), country, and a random identifier that exists only for the current browser tab. It cannot identify you and cannot link your visits over time.
What this website never collects or stores: names, email addresses, phone numbers, or message text in analytics; health or symptom information; your IP address (we don't store it); precise location; a browser fingerprint; or any permanent visitor identifier. There is no Google Analytics, no advertising or social media pixel, no session recording or heatmaps, and no live chat tool anywhere on this site.
2. Cookies and Tracking Technologies
Nothing non-essential loads until you make a choice in the consent banner. Closing or ignoring the banner means "no" — no analytics run and no non-essential storage is written. You can change or withdraw your choice at any time, and withdrawing erases the non-essential data already stored on your device. Our consent choices are grouped into five categories:
- Strictly Necessary — always on; remembers your consent choice and keeps the site secure.
- Analytics — our own first-party, aggregate page-view and button-click counts. Off until you opt in.
- Functional — embedded extras like the Google map and the patient-review widget. These never load on their own; you tap "Load" on the page or enable the category.
- Marketing — we currently use no marketing technologies.
- Advertising — we currently use no advertising technologies.
Extra protection on sensitive pages. On pages about treatments, symptoms, appointments, or payment, we go beyond your cookie choice: advertising-category technologies stay off even if you accepted them, ad-click identifiers in links are not captured, and the site you arrived from is not recorded.
A complete, plain-language list of everything stored on your device and every outside company this site can contact is on our Your Privacy Choices page.
3. How We Use Your Information
- To schedule, confirm, and provide dental care.
- To respond to your questions and requests.
- To remember and honor your cookie choices, and to keep a record that consent was given.
- To understand, in aggregate, which pages are helpful so we can improve the website (only with consent).
- To comply with legal, regulatory, and professional obligations, and to protect against fraud, abuse, and security incidents.
We do not use your information for targeted advertising, and we do not build profiles of visitors.
4. Data Retention
We retain information only as long as needed for the purposes described in this policy and to meet legal recordkeeping obligations. Website consent logs and aggregate analytics are retained for up to 24 months. Analytics session identifiers are deleted automatically when you close the browser tab, and all non-essential on-device data is erased immediately if you withdraw consent. Patient records created through your care are retained as required by Florida law and are governed by our Notice of Privacy Practices, not this policy.
5. Third-Party Providers
This website contacts very few outside companies, and none of them load before you make a consent choice:
- Cloud hosting and content platform — serves the website, stores site content, keeps the consent log, and secures the private staff console. No patient information is stored there.
- Google Maps — the embedded map on our homepage loads only if you tap to load it (or enable Functional cookies). The address and a directions link are always shown regardless.
- Vyne Trellis / OperaDDS — our appointment and forms provider. Booking forms open in a separate tab operated by this vendor, and the review-summary widget loads only if you choose to load it.
- Fonts — our typefaces are served from our own domain. No request is made to any outside font service.
We have confirmed by a full review of the site's code that the following are not present: Google Analytics, Google Tag Manager, Google Ads or remarketing tags, the Meta (Facebook) pixel, TikTok, LinkedIn, or Bing tags, call-tracking scripts, session-recording or heatmap tools, chat widgets, CAPTCHA services, embedded videos, and social media widgets.
6. Do Not Sell or Share My Personal Information
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. Because no advertising technology exists on this site, there is nothing to opt out of — but if that ever changes, we will update this policy and provide a clear opt-out before any such sharing begins.
7. Your Rights and Choices
Depending on where you live, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Request deletion of your information (subject to legal retention obligations such as dental records).
- Opt out of marketing communications.
- Change or withdraw cookie consent at any time via the Your Privacy Choices page or the cookie settings button above — withdrawal takes effect immediately.
- Lodge a complaint with a supervisory authority where applicable.
To exercise any of these rights, contact us using the information below. For health information held as part of your care, see our Notice of Privacy Practices.
8. Security
The website is served over encrypted connections (HTTPS) and hosted on managed cloud infrastructure with industry-standard security controls. Access to the administrative console is restricted to authorized staff. No method of transmission or storage is 100% secure, but the most effective safeguard is the one built into this site's design: it collects and stores very little to begin with.
9. Children's Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children online outside of the parent-supervised context of dental care.
10. Changes to This Policy
We may update this policy from time to time. Material changes will be reflected by updating the Effective Date above and, where appropriate, by prompting for renewed cookie consent.
11. Contact Us
Questions about this policy or your information?
Dentistry on the Square
1064 Lake Sumter Landing, The Villages, FL 32162
Phone: (352) 775-4515
Email: info@dentistryonthesquare.com
Related pages: Your Privacy Choices·Terms·Notice of Privacy Practices
